WHERE ORIGIN BECOMES SIGNATURE
Ethiopia gave the world coffee. For generations, its mountains, forests, farms, and communities have cultivated coffees of extraordinary character. Each region shaped by its own altitude, soil, climate, traditions, and identity.
Our journey begins there.
Through our sister company, Qawwa Coffee Exporters, an all women enterprise dedicated to uplifting women across the coffee supply chain, we work close to origin. We source Ethiopian coffees from specialty to commercial grades and build lasting relationships with the farmers and communities who grow them.
But we wanted to take that journey further. We wanted to create something that could express what happens after the green bean leaves its origin.
That is where PHYRMA was born.
Created by the same sisters who built Qawwa, PHYRMA is a roasting house that brings together Ethiopian heritage and modern roasting craft. It is guided by the same vision, elevating the people, especially the women, who make Ethiopian coffee possible, while revealing the true character of every origin through precise, respectful roasting.
Because we firmly believe that great coffee does not simply need to be sourced.
It needs to be understood.
And then, carefully, transformed.
OUR PROMISE
EVERY ROAST HAS A PURPOSE.
We roast with intention.
Every decision is made to bring balance, clarity, and character to the coffee.
Because the best roast is the one that makes the coffee speak for itself.
OUR PHILOSOPHY
HONOR THE ORIGIN. ELEVATE THE COFFEE
We believe Ethiopian coffee needs to be respected.
Our role is to bring together two worlds, the wisdom of origin and the precision of modern roasting.
We honor the farmers who cultivate the coffee.
The landscapes that shape it.
The traditions that surround it.
And the craft that transforms it.
For us every roast is an opportunity to connect those elements.
MANIFESTO
WE BELIEVE IN ORIGIN.
We believe mountains leave their mark.
That soil matters.
That altitude matters.
That people matter.
That tradition matters.
We believe green coffee is full of possibilities.
That roasting is both science and art.
That restraint can be more powerful than intensity.
That Ethiopian coffee deserves to be experienced in all its complexity.
We believe a signature cannot be borrowed. It has to be earned.
So we source with respect.
We roast with purpose.
We serve with intention.
And we leave our mark where it matters most,
in the cup.